While business users are by now familiar with the concept of AI and machine learning, they are not technologists who can write code to create new use cases for AI. For financial services organizations to truly reap the benefits AI can bring to efficiency and ROI, they need to empower business users to take the lead. They can do that through a no-code environment which allows an end-user to implement AI in their processes without even being aware they are doing it. Through simple commands and an easy-to-understand user interface, business users can realize the benefits of automation without time delays or manpower requirements. In short, a no-code environment is a game-changer. It can advance the use of AI throughout the business, improve efficiency, free up technology teams’ time, improve business functions’ ROI, and provide companies a competitive advantage.