Reports and studies on automation and AI have raised fears about the end of work and the death of the human economy, but the reality is far more nuanced. In the U.K., a Deloitte study found that 800,000 jobs were eliminated as a result of AI and other automation technologies. But that same study also found that 3.5 million new jobs were created, and those jobs paid on average £10,000 more annually than the ones that were lost. Across industries, automation can help drive employee satisfaction by freeing people to focus on big ideas and creative campaigns, not mundane tasks. The adoption of new, automated approaches — from driverless vehicles to smarter warehouse management — will increase operating margins and help organizations meet the demand for smarter, faster delivery.